Do You Need More New Customers in Your Restaurant? Do You Want Your Regular Guest to Visit More Often and Spend More on Every Visit?

If you Answered Yes to Either of Those Questions,
Then You Should Read This Letter

May, 2015

Dear Independent Restaurant Owner,

I love working with owners of independent restaurants. They are an interesting lot, and are usually passionate about their business and work very hard to make it a success

Though my work, I've discovered a big secret.  Most owners, like you, know the secret but are hesitant to put voice to it. 

The big secret?  Owners are great (or at least very good) at running the day to day operation of their restaurant, both front of house and back of house... ..but not so great at what can best be described as “marketing”.

Frankly, many are stumped, less-than-interested, or simply tired of managing the traditional marketing efforts of their restaurant.  

Even worse, many have bought into the biggest lie in marketing: "Just get your name out there" and all will be well. (Nothing could be further from the truth.)

You may be different. You may consider yourself great at marketing and understand there is more to marketing than simply "getting your name out there".  

Wether you are one of those rare restaurant owners who have a great handle on their marketing systems, or if you realize you could use some help, I encourage you to read on, because...

Your Restaurant Should Already be More Profitable. The Way to Higher Profits is Through Great Marketing Systems...Here's Why Great Marketing Systems are So Hard:

Historically, independent restaurants can only eek out a few percentage points profit, month after month, year after year.

They slog along with the hope of “next year will be better”... …and it rarely gets any better.

It’s not for lack of trying. 

Typically, restaurant owners take a lot of pride in the way their restaurant is run…the way their food is prepared…the way their staff works..the way their food tastes, etc.

It used to be that you could find a good corner, build a decent place and update your menu regularly and you were all set.  It was the only "marketing" you needed.  

Now, good food, good service, and a decent location is the MINIMUM REQUIREMENT for a successful restaurant in 2015.

Unfortunately, the halcyon days of restaurant ownership are over and will never be back.  If you rely primarily on your location, your food and the occasional update to your menu, you will NEVER get you the new business needed to grow (and it's either grow or die in today's competitive environment).

The real money in restaurants, in today's harsh business environment, is made through great marketing.

What I've discovered, by working with dozens of restaurants across the US is a more organized, systematized and planed approach is needed, That's why I develop the IdEA Marketing approach for Independent Restaurants.

So, Just What is IdEA Marketing and What Will it do to Accelerate Your Business? It Will Make Your Restaurant More Fun, More Exciting and More Profitable!

If you look at it clearly and objectively, your restaurant is one big, complex marketing machine.  Your machine's purpose is to get lots of customers to show up, get them to show up more often than they do now, and get them to spend a little more on every visit.

The problem is this: The term "marketing" has become is so complex, so convoluted,  it's become virtually impossible to understand.  It's so broad, it's become meaningless.

And,unless you understand exactly what "marketing" is, specifically for your restaurant, it will be very difficult for you to succeed.

That’s why I developed the IdEA Marketing approach, which breaks your marketing into three different, definable, and easily-manageable buckets.

Once you look at your business through the lens of IdEA Marketing, you'll be able to have world class marketing systems, and have confidence you are spending money for the systems that make you the most money.

Are You Tired of Attempting Random Acts of Marketing, Only to See Your Efforts Fall Short?  (Or, Worse Yet, Never Knowing if Your Time and Hard Earned Marketing Dollars are Wasted?)

I am privy to lots of details of promotion and advertising programs in lots of different concepts.  Unfortunately, I still see way too many restaurant owners commit what I call "random acts of marketing".

Here's one primary reason: Restaurants are front-line targets for 99% of the advertising, marketing and promotion schemes introduced to business. 

How many times during the last 2 weeks have you or your staff been approached for some new advertising technology, marketing service, advertising platform,  radio ad program, POS system or discount coupon system?

If you are like most owners, you have bought into more than a few of those systems over the years and committed random acts of marketing, only to stop the particular system after a month or two.  When you are overwhelmed with new concepts, schemes and plans, it's easy to be sucked in!

Use the IdEA Marketing approach and you can easily evaluate, organize and invest in the systems that have the best chance of working in your business.  No more "random acts of marketing". Only a systematized approach, focusing on the following five outcomes:

I'm Pleased To Introduce The YMW Private Client Group.  A Personal Consulting Service for Select Restaurant Owners.

For Clients Who Wants Personal Attention
to Accelerate Profits and Free Up Time

For a limited time, I've opened up my Private Client Group consulting for new clients.  I'll keep it open as long as I can, but when spots are gone, they are gone and I'll close down this page.

I use the IdEA Marketing philosophy to personally guide your marketing advertising and promotion systems in your restaurant.  This philosophy gives us a common base from which to build your marketing systems.

Here are the highlights of what you get when you become a Private Client Group member:​

What Others Have Said About Me and Your Marketing Works!

It Isn't How Much You Spend on Your Marketing and Advertising...It's What You Get Back as a Result of Your Investment.

Imagine If you went to Vegas to play roulette...only the rules have changed a little bit since you last visited: The new rules say the odds on the roulette tables aren't the same from table to table, or from casino to casino.

In fact, under the new rules, there is are a few tables in Vegas that no matter what number you bet, the house will pay you $1.25 for every $1 you put down.

The catch is this: You don’t know where the table is, and you have to work to find it among the hundreds of Roulette tables spread up and down the strip.

So, here’s the question: Once you do find that table, how much would you bet? And, how often would you place that bet.

Of course, the obvious answer is you would bet as much as you could, as often as you could.  As long as that table is pays out $1.25 for every $1 you bet, you'd be crazy not to find that table as fast as you can...then bet as much and and often as you can!

 It’s the same thing with your marketing. Your job is to look for, find and invest in the marketing systems that have a consistent positive return on your investment…find, and hold onto, the systems that will return $1.25, $5.00 or $10.75 for every dollar you invest.

That's where my Private Client Group comes in.

I work hand -n-hand with you, using the IdEA Marketing System approach to accelerate the identification, evaluation and implementation of the systems that make the most sense for you and your business.  We find the systems that work for you, returning $1,25, $5,00, $10,75 or more for every dollar you invest.

And most importantly, help you continually track and evaluate your systems to make sure they ALL continue to provide a positive return-on-Investment.

Find and Use the Marketing Systems that Change the Rules of Your Game!

Are You Considering a Subscription to My Private Client Group but Still not Sure if it Will Work for You?

I completely understand.  You work hard for your money and the last thing you want to do is waste it with another system or consulting gig that might not pay off.

If you are serious about moving your business forward, and just not sure it makes sense for us to work together, then schedule a short, 15-minute Discovery Call with me.  

During this call, we’ll have a discussion about your business and if it makes sense for us to work together. This is not some thinly veiled sales call. It’s a focused discussion about what is best for you and your business.

If you are uncertain and really want to have a conversation, I encourage you to select a time in the next few days when we can talk by clicking here.

If you are ready to start getting a bigger bang for your marketing buck, then hit the buy button below and select your preferred level of involvement.

You can schedule a Discovery Call here, but don't forget about my 100% risk-free guarantee.  We've designed the guarantee to make membership in our Private Client group completely risk free.

I don't need the additional business, so I encourage you to be comfortable with me before selecting your level below: 

I take the risk completely out of your monthly investment. 

During the first month of your membership, we spend most of our time refining our joint approach to your specific challenges.  At the end of the month, if you don't like the direction we are taking, or the recommendations I have made, simply cancel your membership and I'll refund your first month's subscription.  

We'll part ways as friends, and you will have risked nothing.

It's all part of our 100% Risk-Free Guarantee.  I value you and want you for a long-term client.  

You won't be disappointed. Choose your plan today.

To your success,

Rod Brant, President
Your Marketing Works!

P.S.: I'm very serious in my quest to help as many independent restaurant owners as I can.  But, I can only help those owners who are serious about want help and those who are serious about growing their businesses.  If that's you, then I encourage you to choose a plan above, and change your business life, for the better, today.

P.P.S.: If you still aren't certain if we are a good match for each other, then consider requesting a 15-minute Discovery Call with me.  In this short, no-holds-barred call, we'll talk straight about your business and by the end of it, you will know for sure if I can help your business.  Schedule your call here.