109 Seconds

If you had to guess, how long would you say the average customer looks at your menu?

5 minutes?

10 minutes?

7 minutes?

Would you believe it’s only 109 seconds.  That’s LESS THAN TWO MINUTES!

Gallup conducted an extensive study of guests at “table service” restaurants to determine that number.

You have less than two minutes to introduce your menu items to your guests, tell them about your specials, let them peruse your wine or craft beer, and actually make their decision.

Quite simply, unless your customers are accomplished speed readers (and they are not), 109 seconds is not enough time to spend with your menu.

Tablet-Based Menu Systems change the game completely as customers spend more time with your menu and engage with your product offering much more completely.