Hundreds of independent restaurants who use our systems, month after month, are not fools with their money. Believe me, like you, they work very hard to earn it. But they trust their marketing with us because they know that when it comes to understanding what motivates a person to choose you over dinner at home or eating at a chain restaurant.

Here are 3 Rules of Restaurant Marketing Success

Rule #1

“Your marketing cannot look like every other restaurant marketing in your neighborhood. Stand out or stay ignored.”

A small coupon, among 20-35 other pieces of junk offers, doesn’t work. You and your business must stand out. It should look different. It should arrive differently at your guests doors differently and it should be designed to delight them as they are excitedly opening it. If it sounds like lots of work – well it is but good news is that we have already perfected it for you. Our marketing gets opened and gets unbelievable response. Read the success stories right here.

Rule #2

“You must give your guests a great reason to come to your restaurant tonight.”

Not a lame reason, not an “OK” reason, a great great reason to pick up a date or their spouse and show up on your restaurant door.

Direct Marketing Magazine did a study and found out that you have exactly 5 to 30 seconds to engage and obtain the attention of your reader! The first thing you must do is make a great offer. Great offers get great response. Lousy offers make lousy ads and receive lousy response. So, you need to know the right way to make an offer. If you don’t make your pitch “relevant” then the reader is gone. The old adage of grabbing attention then creating desire and finally a call to action is still true today. Top copywriters get paid six figures to write offers that connect with the readers. It is part science, part art, and part black magic.

After working with hundreds of independent restaurants all over the country, we have this part down to a science. Whether you are Italian, a steak house, fine dining New American, casual bistro or a gastro pub – we know  your customers will fall out of the chairs to rush toward your restaurant when they see what you have sent them. We know because we are already working with restuarants, just like yours! No guess work. Just solid science.

Rule #3

“You must not attract just any “warm body” to your restaurant. Beware of coupon clippers because they will break your bank. Only attract the best guests who will come in, spend money and come again.”

How many times have you watched, with a sinking feeling in your stomach as table after table gave your servers a handful of coupons and ASKED ONLY for the free stuff. No wine. No dessert. No entrees but the FREE STUFF.

They came. They ate for free. They left and you never saw them again till you ran your free coupons again?

Is that anyway to run a business? You don’t want just any guest. You don’t want every guest. You just want the best guests. And you know WHO they are already. The problem that you have right now is you don’t know how to get more of them.

What would your restaurant look like, night after night, if every single table was full of the best guests that you can get? What would your cash register look like at the end of the night?

Most marketing is a shot gun approach:  firing bullets toward anything that moves… is crazy and expensive and something you cannot afford anymore.

Your marketing needs to be like a sniper rifle – perfect target, exact aim, sure fire – attract the best guests to your restaurant tonight.

That is what we do  – bring best guests to your restaurant night after night. Other restaurants in your local neighborhoods are struggling with the most expensive thing a restaurant can have tonight: An empty seat.

Call me at 866.535.8948 and let’s talk. I’d would love to bring our marketing systems to your restaurant so we can add your story, very soon to our growing list of success stories.

Rod Brant
Director of Results